As iterated several times by noted Apple analyst Ming-Chi Kuo, the baseline iPhone 16 is not attracting much consumer attention. The latest report from Consumer Intelligence Research Partners (CIRP) gives more proof with a detailed breakdown of the iPhone model distribution for the quarter ending in September, which coincides with the 16 series’ first two weeks of sales in the U.S.

As per the figures, the baseline iPhone 16 only accounted for 4% of all iPhones - a notable decrease compared to the 10% share of the iPhone 15 from last year. The 16 Plus did fare slightly better than its predecessor, accounting for 4% of all iPhones. The 16 Pro matched last year’s iPhone 15 Pro, while the 16 Pro Max was less sought after than its predecessor.

The combined share of the iPhone 16 series (20%) this year is lower than that of the iPhone 15 models (28%) from a year ago. The iPhone 15 series attributed 56% of all iPhone sales this September.

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